Course Name: Fundamentals of Planning
Course Author: Laura Davis-Taylor, InReality
Tracks: Digital Signage 101
Course Description: If you fail to plan, you plan to fail. This adage is particularly true in context to digital signage. This course helps the user better articulate the reasoning behind their project. It also helps frame the much needed commitment by signage operators in relation to goal and objective setting, content planning, sourcing and funding. Cheat sheets are provided to ensure users cover the critical elements of the digital signage planning process.