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HighStreet Collective is a retail experience agency, who has partnered with NEC to install their ALP solution with Signagelive on BrightSign players.
Here is a great article and video by the Living Retail Lab, a Citizen Market in Atlanta, that has turned over their physical marketplace to HightStreet Collective.
The objective of the collaboration is to measure the effectiveness of digital signage against traditional retail marketing with the first use case being menu boards. This article and the results show the difference in input from traditional peg-board menus, to static text, then text with images and finally text with subtle videos.