How a Worldwide Pandemic Re-shapes Digital Signage Trends
From time to time the DSF publishes articles by members about trends in our industry. This article has been written by Aferdita Qesku, Director of Sales at Signagelive and was originally published by Dave Haynes at 16:9
[su_pullquote align=”right”]“Fast forward five months into 2020 and the landscape of not just the AV industry but almost all others has changed in a way few people other than epidemiologists could have imagined”[/su_pullquote]When I originally wrote an earlier blog (December 2019) titled: 2019 Analysis and the Top 3 2020 digital signage trends for Invidis Consulting little did I (or any of us really) know how things would go on to be impacted so widely for the remainder of the year.
On face value, surely this virus cannot change so drastically how so many industries operate, could it?
It was just another form of a cold or flu, wasn’t it?
Most people at ISE thought so and for our industry that was one of the last shows to take place – impacted by absences for sure, but it took place at least. This mentality, these thoughts were mirrored in some way shape or form in each and every country impacted by this pandemic.
Fast forward five months into 2020 and the landscape of not just the AV industry but almost all others has changed in a way few people other than epidemiologists could have imagined. Well actually, slightly untrue, it’s been imagined and talked about plenty of times, Bill Gates TED talk on pandemics, in feature films and many other forums. But nobody was ready. Indeed the next feature movie to follow Contagion, Outbreak and countless others will again have the ‘society wasn’t ready’ theme running through it. I definitely want to be around to see who plays Trump (maybe he will, and do a cameo appearance… remember Home Alone?)