“WireSpring has been tracking the pricing of digital signage since 2004. Between 2004 and 2010, they discovered that the price of installing a hundred-node DSN and operating it for three years had decreased by more than half! They projected that with the continuing development of the technology, plus the ongoing competition in the DSN market, the price would continue to drop steadily over time.” (Ref https://www.sixteen-nine.net/2016/01/27/18-surprising-statistics-about-digital-signage/)
COST EFFECTIVE DIGITAL SIGNAGE
You may already have your digital signage in place and are benefiting from the ability to easily communicate with your customer base. You could very well be getting the return on investment that your digital signage brings, but are you and your business doing enough to make sure you are getting the best value for money, and could you be getting a better digital signage solution and at the same time reduce your digital signage costs?
HOW DO YOU KNOW IF YOU ARE GETTING VALUE FOR MONEY?
Well the answer is you don’t, unless you have someone that takes ownership of your digital signage who reviews it on a regular basis. It’s not unfamiliar for a business to get digital signage in place, tell X employee that they will be taking responsibility for this. Employee X is busy enough, they get the initial signage up and then revert back to their other priorities and their digital signage rolls on unconsidered in the business as long as there is content up on the screens. Therefore if you want to be getting the most out of your digital signage as cost effectively as possible you need to be reviewing it on a regular basis.
CONSIDERATIONS TO TAKE INTO ACCOUNT
With the vast range of CMS platforms, hardware options and content creation companies out in the market there is a good chance there are better options for you. Here are some considerations you will want to take into account: