Author Name: Laura Davis-Talyor

Company and Position: InReality

Courses Taught: Fundamentals of Planning; DSF Foundations- Planning

About the Author: Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even ‘wrote the book’ on in-store digital media. Laura is on the DSF Board of Directors and Executive Committee