DSF Member Since July 2018
What does your company do?
Popspots is modernizing the retail checkout with AI-powered technology that helps brands and retailers drive awareness, engagement, and conversion directly at the point of purchase (see recent press release). Popspots’ smart checkout displays combine video advertising with a product management platform to better capture the mind and wallet share of U.S. consumers. With actionable reports and access to both current and historical performance, brands and retailers can make data-driven decisions that deliver immediate, impactful value. Popspots technology is already used by many of today’s leading brands and grocers including Red Bull, Pepsi, and Hy-Vee, and can be found in more than 200 stores across the United States.
What is next for your company / the industry?
We spent the past year building our initial network of stores, and over the next year we’ll accelerate that growth as we install Popspots displays in ever larger grocery chains. We’ll also continue developing partnerships with brands like Red Bull, Pepsi, and Mars Wrigley by offering increasingly sophisticated capabilities that help them improve their in-store execution. On an industry level, we think programmatic will continue to mature as more and more digital buyers recognize DOOH as a premium alternative to traditional online advertising.
Why did you join the DSF?
Several industry veterans that we respect suggested joining — Stephanie Gutnik in particular. Also, as a company with primarily grocery and technology backgrounds, we’re excited for the opportunity to meet and learn from the DSF members.
How may fellow DSF members reach you?
Marlow Nickell – Popspots