The Out of Home Advertising Association of America (OAAA), the national trade association for the $8 billion US out of home advertising (OOH) industry, released information on their website that national out of home advertising revenue rose 7.7% in Q2 of 2019.
Stephen Freitas, OAAA’s Chief Marketing Officer said “OOH’s ability to deliver mass reach and maintain audience is a significant competitive strength. Nielsen found 66 percent of US travelers report taking an action on their smartphone after exposure to an OOH ad. By generating engagement in the real world, OOH’s value to brands is stronger than ever.”
To read the entire press release