Publicis Sapient Delivers Data-Driven Signage on BrightSign Media Players with “Premise”

Los Gatos, CA – December 1, 2020 – BrightSign, LLC®, the global market leader in digital signage media players, today announced that digital transformation consultancy Publicis Sapient has fully optimized “Premise”, its digital in-venue platform, on BrightSign’s XD and XT media players. Premise is Publicis Sapient’s fully adaptable, in-venue experience enablement platform, delivering digital signage management capabilities with real-time analytics and A/B testing capabilities. For more than a decade, Premise has been enabling data-driven, immersive experiences on digital menu boards, self-service kiosks and endless aisle applications – helping organizations of all sizes deliver the right message to the right customer at the right time, every time.

“The brilliance of Premise lies in its flexibility to deliver data-driven, contextual and personalized customer experiences in real time,” said Jackie Walker, Capability Lead for Premise at Publicis Sapient. “To deliver these experiences seamlessly, we need the very best hardware. Optimizing our ecosystem on BrightSign’s media players ensures a high-quality customer experience and reliable, real-time content delivery.”

Real-time data integration is a key element of how businesses such as quick-serve restaurants, hotels and retailers deliver personalized customer experiences. The Covid-19 pandemic has further accelerated this requirement as businesses adapt to consumer behavioral changes and increased digital adoption. Premise uniquely addresses these needs, providing tools to build intelligence into every aspect of the in-venue customer experience. BrightSign’s media players simplify the distribution of content to various endpoints to ensure businesses deliver personalized customer experiences in real time.

“Premise sets a new standard for how businesses can synthesize data to enrich the customer experience,” said Jeff Hastings, CEO of BrightSign. “We’re pleased to cement our partnership with Publicis Sapient even further as the preferred media player provider for the Premise platform.”

In addition to Publicis Sapient optimizing Premise for BrightSign media players, the company is also partnering withGlobal Display Solutions (GDS) for indoor and outdoor LCD screens deployed in drive-thru menu boards and other digital signage applications. With a strong commitment to open architecture and comprehensive sensor-based diagnostic monitoring, the integrated BrightSign/GDS hardware delivers a high-reliability solution with significant benefits in ease of operation.

Visit to learn more about Publicis Sapient’s Premise platform. For more information about Global Display Solutions, visit To learn more about BrightSign’s complete portfolio of digital signage products, visit

About BrightSign

BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit Follow BrightSign at and

About Publicis Sapient

Publicis Sapient is a digital transformation partner helping established organizations get digitally enabled, both in the way they work and how they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices worldwide, our experience spanning technology, data sciences, consulting, and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit

About Global Display Solutions

Global Display Solutions, a leading manufacturer of indoor and outdoor LCD and ePaper displays for digital signage, is headquartered in Vicenza, Italy, with regional HQ’s in Chicago, USA, and Taipei, Taiwan, along with manufacturing across the globe. GDS provides customized signage solutions to the QSR, advertising, hospitality, transportation, medical and industrial markets. Our products and services create “engagement” – through innovative display enhancements that provide users with unsurpassed reliability and optical performance. For more information, visit