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In this video from the recent Integrate show in Melbourne, Australia, Aferdita Qesku, Sales Director Global at Signagelive, demonstrates how IAdea digital signage hardware and Signagelive can be used to deliver ‘Lift and Learn’ solutions for retail.
Signagelive exhibited at Integrate with Quantum Sphere, to showcase solutions and products to AV technicians and corporate end users, meet with buyers, integrators and distributors in the Australian retail sector.
In the example shown, when beauty products are lifted from the shelf the appropriate video explaining the product is displayed. When multiple products are lifted from the shelf, a comparison video is shown allowing the viewer to compare and decide which product is for them.
Lift and learn applications is a great way to let customers find out more about your best sellers or to compare different items before deciding which one to buy. Customers are provided with more information about the product they are looking at, this could be anything from the price, to a story about the product, or the other options available within the store of that product (maybe a different size or colour) and where these can be found.
Another example of Signagelive’s SoC and HTML5 software, with integrated support for interactive applications, has allowed Dermalogica to cost effectively deploy a “Lift and Learn” concept in its newer stores and carry out targeted campaigns about its flagship product range in an engaging way.
To learn more about Signagelive solutions and to discuss your digital signage requirements, please get in contact with us.