SMART Makes Biggest Digital Investment Along Main Corridors

SMART Makes Biggest Digital Investment Along Main Corridors

Up to 60 Connectpoint® Digital Bus Stops projected by year-end 2019

GOLETA, California, February 05, 2019 – – SMART (Suburban Mobility Authority for Regional Transportation) is enhancing bus stops along three major corridors with new Brasco bus shelters equipped with Connectpoint® Digital Bus Stop® displays making it their biggest digital investment. Through this partnership SMART is deploying up to 60 – projected by year-end 2019 – Brasco Shelters/Connectpoint® Digital Bus Stop® displays to further enhance the rider’s experience on its newest bus service called FAST – Frequent. Affordable. Safe. Transit.


Connectpoint® Digital Bus Stop® offers ground breaking technology via solar-powered, real-time departure and schedule information as well as service alerts. These “smart city” digital signs are equipped with ePaper displays that provide crystal-clear readability any hour of the day or night. Connectpoint’s Digital Bus Stop® signs are easy to install, can be retrofitted to your existing bus stops or shelters and managed remotely via their content management system, CPAM. Additionally, the shelters are solar powered and equipped with USB ports, LED lights, emergency call boxes and bus stop beacons to enhance the security of the shelters and create a more comfortable waiting area for riders.

“The enhanced shelters and Connectpoint Digital Bus stops provides our customers with the quality and reliable service they expect from our new FAST routes and the security of waiting at a stop which is well-lit,” said John C. Hertel, general manager of SMART. “This system allows us to manage the digital signs remotely providing us with a valuable tool to communicate with our customers and the ability to maintain the shelters for peak performance.”

The smart, connected delivery of Digital Bus Stop® content via CPAM (Connectpoint Asset Management), an agnostic, content management system not only broadcasts real-time bus arrival and alerts but in a true Smart City environment the Digital Bus Stop can be converted into an emergency message system when the need arises.
“Sustainable, easy-to-read, real-time digital signage is in line with transportation agencies’ Smart Transit initiatives across the U.S. and our product range has been embraced enthusiastically by multiple agencies across the U.S.,” stated Rick Wood, CEO and president of CHK America and Connectpoint®. Real-time information helps today’s transit riders navigate their journeys on a minute-by-minute basis, resulting in a better overall customer experience that increases ridership.”

About Connectpoint®, Inc.
Connectpoint® suite of products offer advanced solar and battery-powered, ePaper, real-time digital signage for “smart transit” and “smart city” applications efficiently accelerating transit needs and enabling a true mobility system. Connectpoint® products do not require electrical infrastructure and addresses the issues of cost efficiency and reliability for real-time departure information. Connectpoint’s Digital Bus Stop®, SmartStop® and Interactive Kiosk high-resolution imagery broadcasts real-time arrival/departures, service change updates, rider alerts, ad campaigns in addition to interactive trip planning. Weatherized and wireless, Connectpoint® Digital Signage, is easily deployed on existing bus stop poles and bus shelters within 30 minutes. Our content management system CPAM (Connectpoint Asset Management) integrates all legacy systems into one content portal. Connectpoint has powered hundreds of transit agencies across 12 states. For more information, visit www.connectpointdigital.com.

About SMART
Serving residents since 1967, SMART is southeast Michigan’s only regional public transportation provider, offering convenient, reliable and safe transportation for Macomb, Oakland and Wayne Counties. SMART’s Fixed Route and small bus services connect people to employment and educational institutions, medical appointments and shopping centers. For routes and fare information, visit www.smartbus.org.

Connectpoint® Media Contact:
Donna Amato
damato@chkamerica.com
805-682-8900 ext. 101