alan brawn

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The Importance of Value Props for the End-user

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions…

Does it “Fit”?

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Credit for this month’s topic goes to Michelle Montazeri, Director of Digital Signage at Legrand, and a DSF board…