The DSF Announces Latin America Affiliate

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, has announced that DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America.

“The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America.  This new affiliate will help us on our mission to develop industry leading education, standards and best practices globally.  As businesses continue to expand it is important that we look beyond our borders and develop global strategic relationships and understanding.”

The affiliate, which may be found at, ( will continue to operate as a separate entity and will begin a rebranding from its former name of DSMX.  Members of DS Latin America and DSF will receive certain benefits from the shared membership, however voting rights will be not be given.  These benefits include access to information and discounts for professional development delivered by each group.

Mr. Ventura continued in his explanation of the relationship by stating “The team in Latin America share a common goal of educating the market, developing standards and best practices, and creating a community focused on building the right solutions for their clients.  This expansion of the DSF brand into Latin America in conjunction with DSF Europe, positions our organization as a true global leader.”

DS Latin America is led by a board of directors.  The President of DS Latin America is Federico Freyria Sutcliffe CEO and owner of Novotech.  Mr. Freyria Sutcliffe said,

“I´m excited to partner with DSF and be aligned and share the same goals we have for our markets. Education is essential, as is being the reference for standards and best practices in our industry. The affiliation with the DSF will bring a lot of benefits for DS LATAM and the rest of the members worldwide”

About the Digital Signage Federation

DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit