Author Name: Vern Freedlander

Company and Position: Strategic Partnerships at Bannister Lake

Courses Taught:  Using Video to Enhance Digital Signage

About the Author:

Imagine a Venn diagram with three circles; editorial, design and technology. Vern is positioned exactly where they intersect. A highly creative and entrepreneurial media executive with dynamic business skills forged in network television newsrooms and control rooms and continuously fine-tuned in digital. Passionate about digital communications, new ways of storytelling, and the super-talented people who drive innovation forward. Always exploring how media organizations, brands and corporate communicators can leverage technology, design, and unique content to supercharge business.

Vern has been a senior team member or led a large number of innovative broadcast and communications projects including national election broadcasts, international summits, television channel and program launches, and large scale corporate re-brands. His work has also included high profile corporate communications/collaboration undertakings and place-based digital media ventures. Vern has a particular interest in new product creation, business development, partnerships and revenue generation.