Wovenmedia and Telemundo Deportes Partner to Bring 2018 FIFA World CupTM Content to the Digital Signage Industry
Article originally posted on wovenmedia.com
Wovenmedia-Powered DOOH Networks to Deliver Spanish-Language Content Featuring
One of the World’s Most Watched Sporting Events
San Francisco, CA – May 24, 2018 – Wovenmedia®, an industry-leading provider of premium video content and SaaS solutions for digital signage and online video networks, has entered into an agreement with Spanish-language broadcaster Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, to make available content promoting the summer tournament, taking place June 14 – July 15.
“We are thrilled to have established a strong relationship with Telemundo Deportes, and excited to make this dynamic content available to our subscribers,” said Joellen Jacobs, Vice President of Programming and Production at Wovenmedia. “The content created and distributed to promote the 2018 FIFA World Cup will undoubtedly draw significant attention to Wovenmedia-powered Digital Signage screens and help to increase engagement across Digital-Out-Of-Home networks.”
Some of the content made available to Wovenmedia’s clients via the WovenManager™ and WovenContent™ solutions has being created through a Telemundo Deportes partnership with NBCU Digital Lab to produce “Somos el Mundial,” the digital docu-series to be featured on TelemundoDeportes.com and Telemundo Deportes’ YouTube page. “Somos el Mundial” is an intimate profile chronicling the powerful narratives behind the Hispanic World Cup countries as told through the eyes of key players. Each episode will center on an individual country and their journey to Russia 2018, and new episodes will be released weekly to Wovenmedia and other distribution partners.
“We are excited to partner with Wovenmedia to provide soccer fans with unique content around the much-anticipated event,” said Bill Bergofin, Senior Vice President, Brand and Content Development, Telemundo Deportes. “We expect this 2018 World Cup to be the most consumed and widely distributed digital event in Spanish-language television history, and this is yet another way we are engaging and connecting with our audience leading up to the tournament.”
Wovenmedia solutions help customers in retail, healthcare, auto service, casual dining, education, and other markets, create and deliver the optimal video experience to screens in DOOH locations, and simultaneously create digital channels for web, mobile, and social interaction.
Telemundo Deportes, one of the leading providers of Spanish-language sports content in the United States, is home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. It is also the home of the FIFA Club World Cup until at least 2018. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, and the Premier League. Telemundo Deportes is also home to Boxeo Telemundo Ford, the #1 boxing program in Spanish, and Titulares y Más, the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.
Wovenmedia is a provider of cloud-based enterprise video publishing solutions and content aggregation services for multi-screen delivery. Wovenmedia’s clients create highly engaging, custom branded video channels by combining their own content with videos from leading media companies. Wovenmedia-powered video networks currently reach 122 million viewers on 120,000 place-based screens in over 6,000+ locations in all 50 U.S. states and across Canada, and on a variety of web and mobile networks.
For more information, visit www.wovenmedia.com.