DSF Launches Global DOOH Council

DSF Launches Global DOOH Council

The Digital Signage Federation announced at the Digital Signage Expo that it has established Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. “It’s an exciting time to work in out…


Get Involved in Your Trade Association

Get Involved in Your Trade Association

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Digital signage matures from a ‘practice’ to an ‘industry’

Digital signage matures from a ‘practice’ to an ‘industry’

Randy Dearborn has been working with digital signage for 25 years, spending 23 of those at MGM Resorts International. He recalls the original screens that featured a VCR loop repeated over and over and the “sexiness of digital signage” at that time. “Suddenly, you could control the marketing and the advertising you were displaying. Initially,…