Brawn Consulting | Principal
Alan Brawn
The “Shoe” Needs to Fit
Thoughts on the importance on finding the right job and employee By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Sitting in my office the other day perusing…
The Importance of Value Props for the End-user
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions…
Does it “Fit”?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Credit for this month’s topic goes to Michelle Montazeri, Director of Digital Signage at Legrand, and a DSF board…
To Be or Not to Be… That is the AV Question
New article on the AVIXA website by Alan Brawn, about existential threats the Pro AV industry is facing. Read the article here Think outside of our industry for a minute…
What is AI in Marketing, and What It Can (and Can’t) Do
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CThere is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our…
Mergers and Acquisitions ‘R Us…Maybe!
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CZ As our regular readers know, my goal each month is to demystify that which may be confusing, provide additional…
The CMS Decision Process – What’s Right for You?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C As we all know, a digital signage network is made up of a combination of hardware and software technologies….
The Opportunity For Digital Signage in Another Sales Channel
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Suffice it to say we all seek opportunities… especially in sales and in the case of the DSF the…
Omni-channel has Changed the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C The common denominator of AV and digital signage is that both are predicated and focused on creating an experience….
Digital Signage – The Next “Job” or Team Member
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Each month, as I select topics of interest to the digital signage community, I reach out to friends and…
Digital Signage, Coming to a Place Near You!
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Over the last several years I have participated in several discussions (some might say heated debates) as to whether…
Digital Signage: Whatever You Want it to Be
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Inspiration is an interesting and often times illusive phenomenon. You never quite know when that feeling will come upon…
End Users-The Heart and Soul of Digital Signage
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP I can think of no better time to write this my latest article on the eve and launch of…
Why We “Need” the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C With the announcement of the “new” DSE a few months back it immediately begged the question in the back…
Expanding the Reach of Digital Signage
Please permit me to report (and by the way, data will validate) that what we thought in the beginnings of digital signage is still true today, lo those many years…
Digital Signage the Journey to InfoComm
Suffice it to say, at one time the AV and digital signage communities were at separate ends of the spectrum. While using some of the same technologies, their “agendas” were…
Understanding the Dynamics of the Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C We find ourselves in a world of acronyms and buzz words. I don’t know about you, but acronyms can…
AV and Digital Signage-Not Either Or
AV is technology driving the experience whereas digital signage is the experience driving the technology. How are industry events supporting this notion?
Jobs Everywhere, and the Importance of Micro Credentials
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C Mostly triggered by the pandemic, but in truth beginning even before 2020, it is safe to say that this…
How to Create an RFP- Part 1
This course is part 1 of 2. Together, the two courses teach learners how to prepare the requirements document for the RFP to ensure that they state the requirements properly…
How to Create an RFP- Part 2
This course is part 2 of 2. Together, the two courses teach learners how to prepare the requirements document for the RFP to ensure that they state the requirements properly…
How to Create an RFP- Part 1
Course Name: How to Create and RFP- Part 1 Course Author: Alan Brawn, Brawn Consulting Tracks: Digital Signage 101 Course Description: This course is part 1 of 2. Together, the two courses…
Courses by this Author
The “Shoe” Needs to Fit
Thoughts on the importance on finding the right job and employee By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Sitting in my office the other day perusing…
The Importance of Value Props for the End-user
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions…
Does it “Fit”?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Credit for this month’s topic goes to Michelle Montazeri, Director of Digital Signage at Legrand, and a DSF board…
To Be or Not to Be… That is the AV Question
New article on the AVIXA website by Alan Brawn, about existential threats the Pro AV industry is facing. Read the article here Think outside of our industry for a minute…
What is AI in Marketing, and What It Can (and Can’t) Do
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CThere is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our…
Mergers and Acquisitions ‘R Us…Maybe!
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CZ As our regular readers know, my goal each month is to demystify that which may be confusing, provide additional…
The CMS Decision Process – What’s Right for You?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C As we all know, a digital signage network is made up of a combination of hardware and software technologies….
The Opportunity For Digital Signage in Another Sales Channel
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Suffice it to say we all seek opportunities… especially in sales and in the case of the DSF the…
Omni-channel has Changed the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C The common denominator of AV and digital signage is that both are predicated and focused on creating an experience….
Digital Signage – The Next “Job” or Team Member
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Each month, as I select topics of interest to the digital signage community, I reach out to friends and…
Digital Signage, Coming to a Place Near You!
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Over the last several years I have participated in several discussions (some might say heated debates) as to whether…
Digital Signage: Whatever You Want it to Be
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Inspiration is an interesting and often times illusive phenomenon. You never quite know when that feeling will come upon…
End Users-The Heart and Soul of Digital Signage
By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP I can think of no better time to write this my latest article on the eve and launch of…
Why We “Need” the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C With the announcement of the “new” DSE a few months back it immediately begged the question in the back…
Expanding the Reach of Digital Signage
Please permit me to report (and by the way, data will validate) that what we thought in the beginnings of digital signage is still true today, lo those many years…
Digital Signage the Journey to InfoComm
Suffice it to say, at one time the AV and digital signage communities were at separate ends of the spectrum. While using some of the same technologies, their “agendas” were…
Understanding the Dynamics of the Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C We find ourselves in a world of acronyms and buzz words. I don’t know about you, but acronyms can…
AV and Digital Signage-Not Either Or
AV is technology driving the experience whereas digital signage is the experience driving the technology. How are industry events supporting this notion?
Jobs Everywhere, and the Importance of Micro Credentials
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C Mostly triggered by the pandemic, but in truth beginning even before 2020, it is safe to say that this…
How to Create an RFP- Part 1
This course is part 1 of 2. Together, the two courses teach learners how to prepare the requirements document for the RFP to ensure that they state the requirements properly…
How to Create an RFP- Part 2
This course is part 2 of 2. Together, the two courses teach learners how to prepare the requirements document for the RFP to ensure that they state the requirements properly…
How to Create an RFP- Part 1
Course Name: How to Create and RFP- Part 1 Course Author: Alan Brawn, Brawn Consulting Tracks: Digital Signage 101 Course Description: This course is part 1 of 2. Together, the two courses…