Digital Signage Goes Underground

In an effort to bring the New York City subway system into the 21st century, Intersection (New York City), a municipal media company, designed, developed and deployed a touch-screen-sensitive LCD-based kiosk, created as a subway navigation system for New York City Metropolitan Transit Authority (MTA), a DSF Member. In a public/private collaboration, Intersection’s wayfinding kiosks, known as On-The-Go, were given to the MTA at no cost with the intent that a return on investment would come from kiosk advertisements that accompany the displays.


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