This session at the DOOH Strategy Summit, titled “Why Open Systems, API Toolkits & Network Collaboration will Accelerate Ad Revenue for DOOH”, will be presented by Sheldon Silvermann, CEO and Founder of SmartBomb Media Group, and David Pal, Managing Partner for Ads On Top.
Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019
8:00 AM – 5:00 PM
Part of the Digital Signage Expo 2019- March 26-29
The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.
The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.
Agenda – updated often