DOOH Strategy Summit Topic: Why Open Systems, API Toolkits & Network Collaboration will Accelerate Ad Revenue for DOOH

Sheldon Silvermann

This session at the DOOH Strategy Summit, titled “Why Open Systems, API Toolkits & Network Collaboration will Accelerate Ad Revenue for DOOH”, will be presented by Sheldon Silvermann, CEO and Founder of SmartBomb Media Group, and David Pal, Managing Partner for Ads On Top.

The presentation will discuss how the DOOH ecosystem is comprised of many different networks, platforms, technologies and standards (or lack thereof). The media buying industry is based upon scalable buys that can penetrate a target demo, region, or other characteristic.   The presenters will be discussing how the industry can overcome the “black box” development strategy and adhere to open systems that will allow deep collaboration between networks, planning and buying systems and deliver the type of ad buy scale hoped for by the advertising industry.
This session takes place at 2:15 PM on Tuesday, March 26 at the DSE.  See below for more details. The full agenda may be found here.

Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019
8:00 AM – 5:00 PM

Las Vegas Convention Center | North Hall
Part of the Digital Signage Expo 2019- March 26-29

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.

Agenda – updated often

Pricing and  Registration