The #DSF is proud to announce our new segment, ‘Thought Leadership Thursday’! 🤩
This week’s ‘Thoughtful Leader’ is Beth Warren, Brand & Retail Strategist + Marketing Expert.
She exclaims that “Retail Media Networks Is Now”— “Retailers and Brands can monetize their digital commercial platforms like websites and mobile apps.
The in-store environment is a fertile channel to apply data driven methodology to inform how content and advertising can be delivered and monetized by the very same digital signage networks our industry excels at deploying. The step-change comes from the data driven approach to drive revenue from advertising, in addition to branded content.”