DSF Toronto Mix & Mingle on Ice

The Hockey Hall of Fame to Host Education Sessions

(Warrenton, VA, April 11, 2023)  The DSF’s upcoming Toronto Mix & Mingle will be held in the historic Hockey Hall of Fame (HHOF) in Downtown Toronto on May 4th. The DSF Mix and Mingle will be attended by DSF Board Members, Advisory Council, industry professionals, designers, integrators, and end users. This event is being hosted by the DSF Advisory Council.  Registration includes drinks, and appetizers.

Register to Attend

The event will begin with tours of the Museum, which first opened back in 1961 at the Canadian National Exhibition. It moved to its current location at the corner of Yonge and Front in June 1993 at BCE Place, now Brookfield Place. Tours of the museum will begin at 1:00pm. The HHOF is home to several exhibitions celebrating the history of the sport and the players, owners and teams who’ve skated for the glory of hoisting Lord Stanley’s Cup. First commissioned in 1892, the Stanley Cup is the elder statesman of awards handed out to professional championship sports teams in North America. The Stanley Cup was first handed out as the NHL’s championship trophy in 1926.

Following the tours, the educational part of the program will begin promptly at 3:00pm on May 4:

  • 3:00 PM Education Sessions:
    • “Pivotal Revelations on Digital Experience” with Best Buy Canada and SageNet”
    • “Delivering an Exceptional Fan Experience” with Maple Leafs Sports & Entertainment and LG
  • 5:30-8:00 PM Exhibits and Mix & Mingle Reception at The Walrus Pub & Beer

The Best Buy session will feature a digital interactivity experts Ricky Hon and IV Dickson will discuss how they implemented a thriving digital experience for customers, from designing and testing to monitoring and maintenance. The pair will reveal pivotal “aha” moments as they recount Best Buy Canada’s digital signage initiatives while collaborating with managed service provider SageNet. Hon will speak from decades of experience leading Interactive Display and Design at Best Buy Canada, while Dickson brings insight from his decades-long career culminating as Chief Innovation Officer (CIVO) at SageNet.

The Maple Leaf Sports & Entertainment (MLSE) session willfeature a panel discussion about the display ecosystem managed by MLSE and used by the Toronto Maple Leafs and Toronto Raptors during home games at Scotiabank Area. Led by DSF Board Member Jeff Weitzman, Managing Director at Navori Labs, the panel will feature Afshin Mahabadi, Manager, Enterprise Sales, Business Solutions at LG, MLSE’s Imad Shubassi, Digital Integration Lead and Chuck Roscoe, CTS | Senior Manager, AV Integration. The trio will touch on the wide range of use cases for advertising displays, IPTV, scoreboards, menu boards, and digital signage and how it all comes together to create exceptional entertainment experiences for fans. 


  • Free to End User Members (membership is free too)
  • Free to Advisory Council and their invitees (code or membership required)
  • Member Ticket- $20
  • Public Ticket = $45

Monitor the DSF website calendar for additional details about the Toronto Mix & Mingle.


About DSF

The Digital Signage Federation (DSF) is the only not-for-profit independent voice of the digital signage industry, reflecting the diverse constituencies that make up our industry. Our goal is to continue building a strong foundation for the advancement of the industry. To this end, we partner with our members and key organizations to provide education, networking, and advocacy to continue moving the growth of the industry forward.

About the Hockey Hall of Fame

The Hockey Hall of Fame (“HHOF”) was established in 1943 to honour and memorialize individuals who have brought special distinction to the game of hockey and those who made outstanding contributions to the development and advancement of hockey anywhere in the world, and to collect, research, preserve, exhibit and promote objects, images and other historical materials connected with the game at all levels. As a not-for-profit corporation and registered charity, HHOF owns and operates a museum and place of entertainment offering state-of-the-art exhibits, theatrical presentations and educational programming from its premises at Brookfield Place, Toronto, and a multi-purpose archive, resource center research facility located at

400 Kipling Avenue, Toronto.