The DSF was on-hand once again at the New York International Auto Show ended its 2023 edition over the weekend. While the show floor was smaller than in years past it made up for it in experiences, experiences that in many cases were driven by digital signage.
Nearly every manufacturer on display at the show used large format digital to showcase their lineup with promo videos of cars or trucks in action. Some even used digital screens to showcase computer generated spokespeople. And many used small format screens to provide car model spec information. Yet another example of how embedded digital signage is in #retail. #digitalsignage @nyautoshow