This is an article published in rAVe Publications by DSF Committee Member, Michael Katz of Zignage.
I thought this general term, “FUD,” used in two different connotations would be highly relevant and appropriate to many people (domestic and international), especially within the past year. I want to point out that I am not in the medical field and that these are my own opinions based on my professional (well over 30 years) and personal (well over 30 years) experiences.
Many years ago, I first heard of and experienced this tactic during my 10-year sales career in data storage (hard drive/RAID systems) and backup (CD/tape). I competed with several significantly larger manufacturers whose sales teams would use various tactics to cause FUD among their potential clients since I was still competing with these vendors. For example, my clients would hear, “No one ever got fired for buying IBM, EMC, etc.” So, to be successful, I had to learn to adopt and/or create new strategies to address and help my clients overcome their perception of FUD.
Some include:…. Read the full article