Our DSF Experts have recommended this article as a good read for our industry. This article was written by Frame’s Lauren Grace Morris.
Frame Editorial Director Robert Thiemann interviewed Stylus Innovation + Advisory director of brand engagement Katie Baron, Adidas global brand design director of retail Jelle Sapulete and ASA Studio Albanese founder and partner Flavio Albanese. This article is a summary these industry leaders’ perspectives of the future of the retail flagship store. There are poignant examples of how these panelists see the future flagship store reflecting changing expectations in retail environments. From the digital signage perspective their position would be that these stores are all about experience and less about volume.
You may read the full article here https://www.frameweb.com/article/farewell-to-flagships-framelive or watch the full interview below.