Originally posted on 14 Apr 2014
Objective of Project:
Landmark Theatres is the largest art house movie theater chain in the United States. They currently have 58 theatres in 23 markets. A number of locations have a digital signage network with high-definition content delivered to the screens located throughout. The existing distribution system resulted in inconsistent video output to the screens, which was less than ideal. After being unable to address the quality and consistency of the distribution solution, Landmark looked for a more stable video distribution hardware for their HD digital signage.
Landmark found Minicom via two digital signage partners (Digital Signage Group and Reflect Systems) and deployed the DS Vision 3000 at a new movie theatre in Baltimore’s upscale Harbor East development. It had a 100% success rate right out of the box. Minicom’s VGA distribution solution requires half the physical cabling of the DVI/HDMI solution Landmark was using and allows it to utilize 35% fewer servers to power its displays. The Minicom solution requires significantly less electricity and cabling, resulting in dramatically lower infrastructure requirements and costs.
The solution, combined with the application power of the Reflect Systems product, will lower yearly operating expenses for the Landmark digital signage network by $100k. “I could not be more pleased with the Minicom product and have begun the process of retrofitting our entire network with the Minicom solution,” Jason Hudak, Vice President of Technology for Landmark Theatres said. “I expect that cost savings number to climb as we expand our network,” he added.