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DSF EUROPE MEMBER PRESS RELEASE
MEREO OPTIMIZES PIKASSO’S REVENUE
Since June 2017, Mereo has been assisting PIKASSO optimize its revenue and client satisfaction on the different markets covered by the company.
This collaboration includes an analysis of PIKASSO’s sales data, inventory structure and business processes, as well as the integration of software solutions aiming to optimize added value.
PIKASSO is the leading (D)OOH advertising company throughout Levant and North Africa.Headquartered in Beirut since 1986, PIKASSO is the premier Out-of-Home operator in Lebanon, Jordan, Iraq, Algeria, Tunisia and Mali.
MEREO is the world leader in revenue optimization / Yield Management for traditionnal (OOH) and digital (DOOH) outdoor advertising. Based in Paris since 2000, MEREO acts as a consultant and revenue optimizer for leading outdoor advertising operators such as JC Decaux France and Mediatransports, and for radio-television sales houses including Lagardère Publicité and NextRadioTV.
TESTIMONIAL / VERBATIM – Antonio Vincenti – PIKASSO:
“Our cooperation with MEREO is intended to provide our sales team with the needed new tools to optimize our offering, and therefore our revenue in those times of uncertainty.”