Article originally posted on Signagelive.com
Tossed first opened its doors in Sheldon Square in 2005, and now offer 14 shops to choose from in central London. The mission was simple; to create a new, healthy and exciting food experience, that didn’t compromise on taste or portion size, for the UK market.
They are also present at two major shopping centre food court units and for those on-the-go can stop in for their fix at selected Welcome Break service stations.
Tell us a little about how you are using Signagelive in your business.
Digital screens are used in our store windows to display promotional graphics and menus.
LG webOS screens are being used and sizes range from 32” to 65” used in portrait and landscape. 65” portrait screens are used in-window for advertisements and promotions to capture customers’ attention with dynamic content/videos. Some of the smaller screens are used in landscape format to show digital menus.
Approximately 50 screens across Tossed stores and Welcome Break sites – 27 screens in our main stores, 14 in our Dubai stores and 16 in the Welcome Break stores.
There are other SaaS based digital signage options out there, why did you choose Signagelive?
Our franchise partner Welcome Break was already successfully using Signagelive in its stores.
What were the reasons for implementing a digital signage network?
We were previously using printed vinyl window graphics, which were expensive to install and time-consuming to change. We wanted a faster, easier-to-update solution which also complimented our new in-store digital ordering technology.
How were these objectives being met previously?
With seasonally-changing printed vinyl window graphics.
How did you build a business case internally for Signagelive?
We compared the cost of installing printed graphics and the potential increase in sales from having the ability to update our marketing campaigns much more quickly and responsively.
What is the best thing about Signagelive, in your opinion?
The support team is always very quick to answer the phone and to sort any problems, and explain clearly how to try to fix any issues.
What is your favourite feature?
The ability to schedule playlists for different times of the day, for different stores, so we can be really targeted with our marketing. In particular, the ‘recurrence’ function allows us to advertise our daily ‘Half Price Half Hour’ promotion, tailored to the varying opening times of each store.
Did you face any challenges during any part of your project implementation? How were these resolved?
We spent a long time trying to work out how to display videos well on the screens, as they were displaying in garish colours. Signagelive and Saville, the screen suppliers, both spent a lot of time trying to work out how to fix the issue. Eventually we discovered the screens themselves had a display setting which solved the colour issue.
How has business improved since using Signagelive?
We are able to promote offers at specific times and in a very quick turnaround time, helping to boost sales in slower parts of the day and in targeted stores. We’ve seen improved uptake of marketing campaigns and offers when marketed on digital screens compared with our vinyl graphics, and using the screens in windows of new, soon-to-open stores is fantastic for generating interest in the new store and ensuring a really busy opening day.
What advantages does Signagelive offer?
The ability to update our marketing campaigns more or less instantly, and to display various content, rather than just one fixed printed graphic.
Signagelive allows Tossed to remotely control and update the menus when necessary, and also schedule menus for different times of the day so they automatically switch over.
Lisa Prisk, Head of Creative, Tossed – the healthier eating place
Signagelive provide an excellent, intuitive system to publish dynamic marketing content to our digital screens, perfect for displaying and easily updating our menus, and promoting both large and small-scale marketing campaigns. The support team is excellent and always available for any questions or issues
John Andrews, CTS Technical Sales Manager, Saville Audio Visual
As an Integrator the LG System on Chip Screens utilising the Signagelive Platform are great to install. The programming is very simple and can be done off site. When installation takes place on the clients site, no separate signage player is required, connect them to the Network and plug in the power and away you go. Content can be created using the Signagelive portal from any web connected device so content can be delivered quickly to the screens once installation has been completed
Jason Cremins, CEO, Signagelive
The combination of LG webOS displays and Signagelive is a compelling proposition for Tossed who wanted the advantages of digital menu board to attract and inform customers, but did not want the cost and hassle associated with separate displays and media players.
In addition, our ability to deliver layered image, video and HTML5 content allows high quality visuals to be combined with dynamic product and price updates from Point of Sale systems or even just a spreadsheet