DSF PRESS RELEASES


Statement About the Cancelation of the DSE

Since 2011 the DSF has been the official association of the Digital Signage Expo (DSE).  During that decade the DSF and DSE, while separate organizations, have worked to advance the interests of the digital signage industry and our members.  The DSE, held annually, was a focal point for bringing together our membership.  On September 21, 2020 Exponation, which produces DSE, announced that it is closing its doors and will no longer put on the show.

The leadership of the DSF wishes our friends and colleagues at DSE the best in their future endeavors. The Digital Signage Federation, made up of representatives from member companies, will continue its work on behalf of members, our industry, and those looking to be more educated about digital signage.

Now, more than ever, the tool of digital signage has such an important role to play in creating safe environments and moving our economy forward.  When it is allowed and advisable, we look forward to meeting again because our members and our industry needs it.

 

Thank you DSE for so many wonderful years


Pearl Media Activates Fifth + Broadway D/OOH Network

First of its Kind Digital and Static Offering in Downtown Nashville

Sept. 16, 2020 – (Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing company, is proud to announce the activation of one of its newest digital and static Out-of-Home advertising properties at the corner of 5th Ave & Broadway, Downtown Nashville’s busiest and most iconic intersection.  This new media platform is the first of its kind in the Music City providing local, regional and national advertisers with unprecedented access to reach customers on Lower Broadway.

“We are big fans of Nashville and are extremely excited to offer brands this unparalleled media platform of large format LED digital screens and static wallscapes at one of downtown’s busiest intersections,” said Josh Cohen, President/CEO of Pearl Media. “Our location at Fifth + Broadway is unlike any other property in Nashville directly located on the famous Broadway, bringing casual and upscale dining, retail, residential and Class-A office space to one of the most vibrant places in all of Tennessee. Pearl Media is absolutely thrilled to be the exclusive media partner offering this premiere advertising opportunity,” added Cohen.

Developed by Brookfield Properties, Fifth + Broadway is comprised of a luxury hi-rise residential tower, Class-A office tower, 200,000 square feet of walkable shops and dining, a live music venue as well as Assembly Food Hall, a rooftop sit down and grab’n go food hall featuring a local curation of Nashville’s most eclectic chefs. The project also includes a renovated conference center, world-class entertainment offerings rooted in the thriving artistic culture of Nashville and the National Museum of African American Music (NMAAM). NMAAM is the first of its kind museum dedicated to preserving the legacy and celebrating the central role African Americans played in creating the American soundtrack. The museum’s curated collections integrate history and interactive technology to bring the musical heroes of the past into the present.

The media opportunity at Fifth + Broadway consists of large format digital and static wallscapes.  Strategically located throughout the property, the digital signage network of fifteen (15) screens includes:

  • The “Welcome to Nashville” sign, a 40’ x 25’ 8MM LED display that is Nashville’s newest landmark welcoming everyone entering the Downtown area;
  • The “L Street Live” sign, a 48’ x 20’ 8MM LED display that sits atop the walking street that carves through the main corridor of the property. With full motion capability the screen will allow for brand messaging, live feeds, consumer engagement and social media integration;
  • Two (2) large format 9mm LED screens at the National Museum of African American Music;
  • Eleven (11) 55-inch LED kiosk faces.

Combined these assets make up the most dominant and transformational digital media platform in Downtown Nashville providing a brilliant, dynamic canvas for top national and international brands to engage with office workers, residents and visitors as they explore the area within and around the property.

“With our Fifth + & Broadway development Brookfield Properties is making a bold statement in support of the growth Downtown Nashville has seen over the past decade,” said Tom Miller, General Manager of Fifth + Broadway for Brookfield Properties. “We’re glad to play a role in propelling that growth forward and are eager to work with our partners at Pearl Media who have shown the ability to help brands leverage unique media platforms in major downtown corridors similar to what we have developed in Downtown Nashville,” added Miller.

Rounding out the advertising opportunities are three (3) large format static wallscapes located in and around Fifth + Broadway.  These wallscape opportunities will turn the development’s buildings into Out-of-Home advertising monuments where brands can post their creative campaigns and message to consumers in the area.

Fifth + Broadway is located at the gateway to the famous Honky-Tonk Highway of bars and restaurants and sits across Broadway from the Bridgestone Arena, home of the NHL Nashville Predators, as well as the historic Ryman Auditorium on 5th Ave.  The Country Music Hall of Fame & Museum, Johnny Cash Museum, Music City Walk of Fame Park and Nashville Music City Center are located within a matter of blocks.

Nashville is home to several major brands including Nissan North America, Bridgestone Americas, AllianceBernstein and iHeartMedia. Job growth in the Music City has been in the top five percent of all metro areas over the past five years.  The city has also been a top ten metro for population growth for six straight years while recording a 14% increase since 2010, bringing the city’s population to 1.9 million in 2019.  According to Nielsen the Nashville DMA is now ranked 28th in the country.

For more information on the entire Fifth + Broadway media opportunity, including availability and pricing, contact Pearl Media’s head of sales, Anthony Petrillo at apetrillo@perarlmedia.com.

About Pearl Media

Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks.  We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities.

About Fifth + Broadway

Fifth + Broadway is one of the largest single mixed-use developments in the history of Nashville and the state of Tennessee. The transformative downtown project, which replaces the 6.2 acre Nashville Convention Center site, will deliver 200,000 square feet of strategically important retail and entertainment, the 56,000 square foot national Museum of African American Music, 372,000 square feet of Class-A office space at 501 Commerce Street (future headquarters of Alliance Bernstein), 381 residential units with five guest suites, and more than 2,000 parking spaces.

About the National Museum of African American Music

The National Museum of African American Music, set to open in fall 2020, will be the only museum dedicated solely to preserving African American music traditions and celebrating the central role African Americans have played in shaping American music. Based in Nashville, Tenn., the museum will share the story of the American soundtrack by integrating history and interactive technology to honor Black musical heroes of the past and the present. For more information, please visit www.blackmusicmuseum.org.


Board Fast Chat: What is “Duty of Care”

Laura Davis-Taylor of In-Reality, and a DSF Board member, talks with legal guru Gary Kibel about the concept of “Duty of Care”

Gary, your voice has been so helpful to the industry as we navigate both privacy and legal conversations around our Back to Business challenges. We’ve talked about things like Privacy By Design in past cross-industry conversations . A different—although adjacent—topic has similarly emerged: Duty of Care. What is this about?

Good question. When anyone is contemplating a lawsuit alleging negligence or breach of duty, you have to ask, what IS the duty? What was my obligation to you, the person? Should it have been safe screening? Maybe. Should it have been to ensure that it was impossible for you to get sick in my business environment? Likely no.

In absence of law, the legal claim someone makes to a business owner is likely a negligence claim. So, the filter the claim would be put through will be “what was the obligation?”

What makes this so tough for a business owner Gary?

In this new world we’re dealing with, the challenge is that there’s no standard. I’ve spoken before about the bills on the floor in Congress seeking to address this issue. Some lawmakers have proposed a waiver to help shield businesses from liability through these types of lawsuits altogether. It could be part of a COVID relief package being negotiated.

Wow, that’s quite a waiver.

Yep, and the point of views around it are (no surprise) polarized. Some feel that they should not let people sue—it’s too hard for businesses to control COVID exposure. Others counter that if you enact a waiver to relieve businesses from liablity for any kind of health safety measures, then businesses won’t do anything. How to find a middle ground is tough.

What’s your POV for businesses while all of this is up in the air?

Well, my view is that judges tend to be very practical. When faced with a lawsuit like this, they will look at what standard of care the business put in place and whether it was reasonable in light of the circumstances.  It does not have to be perfect. With this in mind, we feel that you must do something…you can’t just do nothing.

Okay, so if businesses need to do something, how do they decide what things would be reasonable? What would be perceived as ‘their duty’?

I’m going to be the lawyer and be repetitive: based on what is reasonable. What is reasonable for each specific business situation? Masks? Pre-screening? Scanning or taking temps for every person? The answer will likely be different for every type of business and every type of environment. If we’re talking about a day care or children’s camp, is it reasonable to enact temp screening? Yes. However, if it’s a subway system with tens of thousands of people coming through, the answer is likely no. You get the point.

Net-net, the key questions are what is the business, how is it set up, what kind of traffic is coming in and out and, what is the purpose of the business, how do people interact with the business, and based on these answers, what makes sense for both the business and patrons. This is how a judge is going to look at it, so this business should make their own determinations accordingly.

How do the local (and often very polarized) government mandates tie in here?

If your state has set up guidance, you need to consider it. They can be the basis for a good argument. But they can be conflicting. In New York there’s been guidance from the state and guidance from the city—and at times they aren’t the same. Even when a governor says open, there could be a debate around the circumstances that led to a lawsuit.

If this topic concerns you, what next steps should you take?

It’s always advisable to speak with legal counsel before implementing a plan, but it’s imperative to regularly review those plans. We’re in an environment where things are changing quickly—and you need to be on top of the latest information and guidance.

Gary Kibel of Davis & Gilbert

Thank you Gary, this was truly insightful. As always, we appreciate you sharing your valuable time and wisdom. How can our members contact you?

Gary Kibel, Davis & Gilbert. My email is gkibel@dglaw.com and phone is 212.468.4918.


50% off DSF Online Education

For a limited time access to the full suite of DSF online education courses is 50% off.  Access 30 courses for 12 months in a variety of learning plans including Foundations, Digital Signage 101, Content and Software, and Hardware.  Please use the form below to register for courses.

Pricing

  • Each member company is allowed one complimentary online education license.
  • Additional licenses are $75 per person.
  • Non-Member licenses are now $99 for a limited time.

 

Online Education Courses
Fill out my online form.

Back to School Poll Results

Last week the DSF conducted a Twitter poll about our industry’s opinion on the public policy question about having students back in school.  Here were the results:

Below is a suggested video if you would like to see what DSF and ACE leaders are saying about solutions for helping administrators and educators with getting back to school.

 

 

 


Bringing Classic and Contemporary Art to TV Screens Around the World

Artwork by Renowned Master Painters and Contemporary Artists is Now within Easy Reach of Smart TVs and Network-connected Displays

July 23, 2020 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, today announced Enplug Art – an initiative to collaborate with contemporary artists and some of the world’s most notable museums to bring more than 1,000 works of contemporary and classic art to Internet-connected displays and TVs. This is the first initiative of its kind to bring professionally curated classic and contemporary art into established AV networks in corporate and academic settings, as well as Smart TVs in the home.

“Digital signage has traditionally been viewed as a medium reserved solely for corporate communication, but we’re breaking that mold and extending digital signage into the realm of art appreciation,” said Enplug CEO Nanxi Liu. “Bringing art into the workplace ensures that all screens are fully utilized, even when they’re sitting idle. And beyond this functional improvement, art brings immeasurable aesthetic value to professional venues in a way that nothing else can.”

New Exposure for Contemporary Artists

Today’s contemporary art movement is evolving quickly as artists embrace new content distribution models. The COVID-19 pandemic has placed further pressure on the contemporary art community, causing galleries to shutter temporarily and all but eliminating in-person events that would normally provide important touchpoints for artists to connect with prospective benefactors and customers. Enplug Art plays an important role in reviving these connections by enabling artists to reach new followers outside of their direct orbit. In the same way Instagram increases artists’ digital reach beyond gallery walls, Enplug Art achieves a similar result by enabling them to display their work in homes and offices around the globe.

Enplug Art is building a community of contemporary artists whose works will be featured on the platform. Three of the artists in this initial phase include Seamus Conley, Carlson Hatton and Sharon Lee:

Seamus Conley lives and works in both Los Angeles and San Francisco. A recipient of the Pollock-Krasner Award, his paintings have been exhibited throughout the U.S., including a solo museum exhibit at the Lancaster, CA Museum of Art and History. Conley’s work has been featured in publications such as Hi Fructose, San Francisco Chronicle, San Francisco Examiner, San Francisco Weekly, Empty Mat, Bliss Mag and American Art Collector.

Artwork by Seamus Conley

“Some of the greatest artists are known for pushing boundaries and challenging people to think more openly and view the world from a different perspective. I see a bit of that spirit in what Enplug is doing with its Art App, empowering artists to embrace technology in a new way to share their craft with a much more diverse audience. I’ve always wanted my work to reflect the ethereal and intangible nature of what art can be, and this digital platform is ideal for communicating that concept,” commented Seamus Conley.

Carlson Hatton lives and works in Los Angeles. A professor of art at Santa Monica College, his work has been shown extensively in group exhibitions throughout the greater Los Angeles area, with solo exhibitions at Patrick Painter Gallery in Santa Monica, Ruth Bachofner Gallery in Santa Monica and Weekend Gallery in Los Angeles. Hatton’s work has been featured extensively in print, including the Los Angeles Times, Art Ltd, Artillery Magazine, New American Paintings, Art Forum, Voyage, Art and Cake, and Crave.

Commenting on his inclusion in Enplug’s Art App, Carlson Hatton said, “Art is all about accessibility – making it easier to unite artists with people who appreciate and support the contemporary art scene. I’m happy to be a part of this movement to bring contemporary art within reach of a much broader audience. I’m interested in art being made available as something that we live and grow with. Whether found in galleries, on the street, or within the digital realm, art has a beautifully sneaky way of getting into one’s mind and opening up avenues of interpretation and enrichment.”

Display Content By Sharon Lee

Sharon Lee is a Korean-American fine artist and founder of Krane Home. Inspired by her mother and grandfather, both artists, Sharon’s art modernizes traditional techniques with a signature process that involves hand-carving, block-printing, gold leaf and lacquer. She has exhibited her work at venues such as the Korean Cultural Center and currently at the Four Seasons Resorts Hawaii on an ongoing basis since 2016. Sharon turns her art into home décor as the founder of Krane Home. Her paintings and décor have been featured widely in major design publications, including House Beautiful, Architectural Digest, Traditional Home and Luxe Magazine.

“Since the pandemic has been a challenging time for artists who rely on in-person events, Enplug’s Art App is a wonderful, innovative solution to connect more viewers with more art. As a Korean-American artist, my paintings seek to modernize and expand the story of ancient Korean art into today’s home, so I love that Enplug is making fine art more accessible. Vivid color schemes and symbolic motifs layered throughout my paintings using mixed media techniques make my art stand out in digital form,” said Sharon Lee.

Through exclusive partnerships with Enplug, these contemporary artists now have access to a much vaster potential audience, showcasing their work to a diverse universe of individuals who appreciate art but aren’t necessarily plugged into the local art scene.

Navy blue armchair next to gold table with lamp against white wall with mirror in living room interior

A Modern Twist on Institutional Art Collections
Corporations, universities and other large institutions often possess their own private art collections. Some pieces are displayed in lobbies and conference rooms, while more valuable works are often displayed in executive offices. Many (if not most) works are kept in storage and rarely on display. Enplug Art is democratizing this process, enabling these institutions to feature artwork on any and all network-connected screens, without having to catalogue, store and ship artwork between offices when rotating collections.

Bringing Art into the Home
In addition to bringing art into the workplace, Enplug is also bringing art into the home as a free service for anyone using Apple TV, Amazon Fire TV Stick or Nvidia Shield to stream to their home televisions. Additionally, the latest-generation smart TVs can stream Enplug Art directly without requiring a standalone streaming device. With pervasive adoption of in-home internet-connected televisions, many household entertainment centers also double as their own digital signage network, capable of displaying the same works of art now available to institutional users of Enplug’s digital signage platform. Unlike consumer-grade “smart frames” that require purchase of a separate display, Enplug Art lets people display art on their existing smart TVs without any up-front or recurring costs.

How it Works
Enplug Art’s most important point of differentiation is that it’s hardware-agnostic. Whether a user is a homeowner with a single TV or a corporate campus with a thousand end-points, Enplug Art takes advantage of established digital signage networks and smart TVs already installed in the home. Simply create an account on Enplug, open your TV’s web browser, pair the TV (or TVs), and then activate the Art App to enjoy Enplug’s extensive collection of curated art in the home.

A Cut Above Traditional Smart Frames
Consumer-grade smart frames bring art into the home, but they’re expensive and they require in-wall electrical work for a clean installation. With Enplug Art, the service is free and users take advantage of screens already in place, so there’s nothing to buy and no installation is required.

Making Art Freely Available
Enplug is on a mission to expand art accessibility. To that end, Enplug Art is free to existing institutional customers, and free to new home users. Organizations that currently subscribe to Enplug’s monthly or annual plans can activate the app at no charge. Home users simply sign up for a free Enplug Art home account to access the same vast collection of art available to Enplug’s business customers.

For more information about Enplug and its full portfolio of digital signage software solutions, visit www.enplug.com. Follow Enplug on FacebookTwitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug
Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit www.enplug.com.


DSF Member Interview- OOH Ad-Tech Company Billups

Transforming a Company and An Industry- An Interview with OOH Ad-Tech Company Billups

Ben Billups, Founder, Billups

The Digital Signage Federation (DSF) recently connected with one of its members, Billups, to talk about the company’s projects and the outcomes of research it has done during COVID-19.  Billups is an out-of-home (OOH) technology company with the largest OOH technology platform and managed services team in the U.S.

We spoke with Ben Billups, Founder, and Shawn Spooner, Chief Scientist and Partner.  What intrigued the DSF about Billups is what the company has been doing during the COVID-19 pandemic and its work in publishing changes in advertising exposure over the last several months.

Most importantly, the Billups staff is healthy and has been working safely from homes around the country.  Like many DSF members, they are using technology to work either remotely,  and because the company is technology-based, Billups already had capabilities in place to cater to virtual employees.

Shawn Spooner, Chief Scientist & Partner, Billups

Transformation

Billups started in 2003 when Ben Billups, who had a travel industry and media background, decided to start a company with a focus on the automation of workflows for OOH.  This led to more technology-enabled services in the areas of automation and measurement.  In 2014, the company pivoted towards a focus on data insights, analytics and attribution.  They developed patented technologies, allowing them to understand consumer journeys, and how to use this data to help clients make informed media decisions.  This is when Shawn Spooner came on board, and he has since used his deep AI & advanced machine learning background to further develop Billups’ capacity to view OOH experiences from a consumer perspective.

Customers

“We certainly started as a demand-side company, but the focused development of our data practice now allows us to support the supply-side of our industry,” Billups said.  “Shawn (Spooner) and his team made this happen,” he continued.  Billups’ traditional customers and practices have always been grounded in smart planning and execution, for both agencies and brands, but the company’s data transformation has naturally expanded to include media owners, who arguably benefit most from its data-driven insights, reporting, and measurement.

“We develop systems that act like people,” said Spooner when describing the company approach to incorporating as much machine learning and data as possible.  When it comes to how they continue to try strive for real-world modeling and continue to raise the level of credibility within the OOH industry data, Shawn says that “we look for other sources of truth.” This helps planners and buyers select from as many as 10-15 variables that affect buying decisions.  Billups’ patented Opportunity to View technology, for instance, allows clients to understand the visibility of ads and how consumers interact with them.

Los Angeles exposure mapping

Current Topics

Two topics Billups has been discussing over the past 4-5 months are the ideas of hyperlocal behavior and insights and analysis from its exposure mapping technology.

Billups has developed a viewing tool to show the changes in OOH advertising exposure during the pandemic.  The publicly-available map, seen here, shows behavioral changes over time with data compared biweekly, allowing Billups and its clients to assess the pace at which society is “returning to normal.”

The company is an evolved entity and much of its work, like the exposure map, is meant to support the entire OOH space.  “We have had five years of transformation, and are publishing this mapping to provide support to the entire out-of-home industry,” Billups said.

“We want to show where things are indexing at the highest level,” said Spooner.  The duo described a vacuum in the industry, around being able to see media at the unit level allowing for more tactical decisions.  The map helps communicate to the industry the realm of possibility Billups’ tools provide, and it only scratches the surface of their growing capabilities.  Billups explained, “Simply put, thanks to Shawn and our entire data science team, Billups delivers the closest thing to a click in the physical world.”

Spooner has also spent time analyzing behavioral changes in consumers and how this is changing week-to-week.  One of the consumer shifts Billups has seen is increased localization of movement compared to a much broader geography in which they operated prior to the pandemic.

In terms of coming out the other side of the pandemic, Spooner said the changes will reflect individual differences in consumers.  He described two archetypes – high-caution and low-caution people.  High-caution types are more likely to permanently change their behavior compared to low-caution types, meaning some behaviors will remain intact but others will revert to a norm closer to before the pandemic.

Thought Leadership

Billups has invested energy into elevating the level of discussion in the OOH industry through compelling thought leadership.  Publicly available podcasts, hosted by Chief Strategy Officer Rick Robinson, are remarkably insightful.  Episode five, for example, is a discussion on how OOH can help build communities post-pandemic.  Billups has also published a series of articles and quick-reads that DSF members may find interesting.

DSF thanks Billups and all its members who are investing in growing our industry during these tumultuous times.

Ben Billups, Founder, Billups

Benjamin Billups is the founder of Billups, an out-of-home technology company transforming an industry by translating digital services experiences into the physical world. At the intersection of art and science, Billups inspires brands to build and measure intelligent OOH campaigns, connecting advertisers to their audiences in the real world. Under Ben’s leadership, Billups has grown to become the largest OOH technology platform and managed services company in the US.

 

Shawn Spooner, Chief Scientist & Partner, Billups
Shawn Spooner is a PhD candidate with 17 years of research and technology experience. He is the inventor of seven US patents in machine learning and mathematical space. He joined Billups in 2014 with a desire to bring scientific rigor to planning and measuring OOH media. Before Billups, he was the co-founder of two artificial intelligence companies in the healthcare space that improved the quality of care at some of the biggest hospitals in the USA.

 

 

 

 


Four Ways the AV Industry Will Influence the Trajectory of COVID-19

Jeff Hastings, CEO, BrightSign

COVID-19 has been a gut-punch for much of the AV industry. Not since 9/11 has the business world faced such an abrupt pause, followed by an uncertain future. In the case of this pandemic, how the future plays out will be dictated largely by viral spread, and our collective response to that threat. And while much of the future is unknown, we can venture some reasonable assumptions about what lies ahead for the AV industry as the world grapples with and ultimately emerges from COVID-19.

The Art of the Pivot
Businesses typically respond one of two ways in challenging times – they either dig in their heels and double-down on their core offering, or they act quickly to changing circumstances. As disruptive as the pandemic has been, these dynamic times present opportunities for businesses to pivot quickly to solve emerging business needs. To use BrightSign as an example, the company moved quickly to offer signage solutions to address the pressing need for businesses to re-open safely and deliver rewarding customer experiences in the face of stricter regulations brought on by COVID-19. Pivots can be subtle – as was the case with BrightSign when we added a handful of COVID-19 solutions to our existing portfolio – or they can be absolute, with companies abandoning dwindling revenue streams in pursuit of emerging market opportunities. Expect to see plenty of both in the months ahead.

Digital Signage Is Needed Now More Than Ever
Businesses now face a challenging return to normal. The “new normal” moniker is overused but makes the point that businesses will need to function differently not just for a matter of weeks, but for a matter of months (or even years). The retail industry in particular must follow very specific health department guidance to ensure a pathogen-free shopping experience. They’re desperate to understand how to engage customers without physically interacting with them. New AV technologies play an important role in making this possible, and it falls on those of us in the AV industry to help retailers and other businesses understand how technology can help deepen customer engagement while still keeping a safe distance.

Interactivity Becomes Touchless
For many years, interactivity has been viewed as one of the richest, most rewarding forms of digital signage. Consequently, retail shops and other businesses have invested heavily in touch-interactive AV infrastructure that hinges on a customer’s ability to drive the interactive experience via a touchscreen. With customers now avoiding any unnecessary in-store physical contact, retailers will need to find new ways for customers to engage with interactive content without the need for physical interaction. This opens the flood gates for new technologies that complement traditional touch-interactive signage. Single-use capacitive devices (e.g. a stylus) may bridge the gap to a certain degree, but I think what will become much more commonplace will be two-way interactivity whereby customers use their phones to control in-store signage. This model could become the new norm for in-store interactive engagement. Additionally, I expect we’ll begin to see mainstream adoption of infrared and LIDAR-based “touch-free buttons” as a means to control on-screen content without having to physically interact with a control surface. These technologies are not new, however their adoption will be greatly accelerated as a result of the pandemic.

Recovery May Come More Quickly Than Expected
COVID-19 is not going away any time soon. Even if a viable vaccine emerges within the next year, this pandemic will have effects that we’ll feel for years to come. That said, I think it’s possible that lasting economic recovery may come sooner than we expect. I say this because I’m generally optimistic that the world will find a way to cope with the pandemic’s effects in a way that lets us resume a certain level of normalcy while still remaining vigilant about our collective health. To be clear, it will be a long, uphill climb. But I truly believe that reimaging how we live in the shadow of COVID-19 will be integral to how we recover from this crisis. The AV industry is up to the challenge and will make important contributions to society at large as we grapple with these historic changes.


DSF Memberships Extended Until September

The DSF Board of Directors authorized the extension of all company memberships which expire on or after March 1, 2020 to September 1, 2020.  This is intended to help companies which may not be able to process renewal applications during the current pandemic.

The extension also extends the benefits of membership to all these companies and their employees through September 1.  One of the major DSF member benefits is access to education and certification.  This summer is a great time to invest in your professional development using these resources.

Summer School

DSF Education and Micro-Credentials

Online Education Courses

 

Online Education Login

 

Online Education Registration

The DSF Education Committee has put together a strong online educational program of 30+ courses and encourages all members to take full advantage of these online programs this summer.  These courses are aligned to a set of micro-credentials received upon completion.  All DSF member companies receive one complimentary license for an employee to take the courses which are arranged in 4 separate learning plans.

Certification

– The Digital Signage Experts Group (DSEG) offers 4 certifications.  DSF Members receive two licenses to the flagship Digital Signage Certified Expert (DSCE) program.

Please use the links above to register for or access these educational programs.

Reminder

The DSF also offers educational discounts to the DSE 2020 show on September 15-18, 2020.  Registration for hall and education passes has reopened.  DSF members receive up to 25% off of the educational packages.


LAVNCH Week 2.0 – Digital Signage Day on June 26

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LAVNCH WEEK 2.0

JUNE

26

Join DSF and rAVe for Digital Signage Day

Register now

DSF is proud to partner with THE rAVe Agency on its second all-digital event, #LAVNCHweek!

Register below to join us on June 26 to see the latest solutions from leading digital signage manufacturers, hear from leading experts in the field, and to earn 20+ AVIXA CTS RU throughout the week.

What is LAVNCH WEEK?

LAVNCH WEEK is a platform where you can learn more about the newest technologies, trends and topics impacting our industry. The five-day virtual event will draw crowds of AV and IT professionals with quality, CTS-RU-approved educational sessions, providing them with an opportunity to hear from experts on new technologies and trends, as well as supporting virtual networking through the online community.

Register for LAVNCH WEEK 2.0

Digital Signage Day | June 26

If you’re in the digital signage market or want to be in the digital signage market — a huge portion of the AV industry with even more huge growth potential — Digital Signage Day is the day for you. On Digital Signage Day, our presenters will talk status and trends of the digital signage and media industries related to AV integration. They’ll dig into current challenges and potential opportunities post-coronavirus and for the future.

Learn more and register for Digital Signage Day →

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Keynote

Industry veteran and executive member of the Digital Signage Federation Laura Davis-Taylor will be leading this keynote.

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LAVNCH and Learn

Dane L Oldridge of IOTG will be leading an informative sesssion about the latest technology and trends in the digital signage industry.

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Panel Discussion

The Digital Signage Day panel session is called: “A Panel from the Trenches: Theories, Realities and Future Forecasts.”

Register Now for LAVNCH WEEK 2.0
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