DSE 2022 is taking place November 17-19 at the Las Vegas Convention Center.
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DSE Case Study – How Porsche Launched a Successful Digital Signage Project With a Platform-First Strategy
Hear from Dustin Gilleland of Porsche Cars North America about this project with Grassfish Marketing Technologies.
Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations….