Porsche Case Study to be Presented at DSE

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DSE Case Study – How Porsche Launched a Successful Digital Signage Project With a Platform-First Strategy

Hear from Dustin Gilleland of Porsche Cars North America about this project with Grassfish Marketing Technologies.

Global brands and retailers implement centralized digital signage software platforms at a progressive rate. The platform needs to allow a homogeneous and collaborative management of media and touchpoints on all organizational levels – from headquarters, country organizations and dealerships. Supporting workflow processes and managing media adaptions for different countries and languages calls for specific requirements for successful implementations and operations….

Brian Gorg

Brian Gorg is the Executive Director of the DSF