SLD Expands its digital capabilities with a new Creative Director

Toronto, ON — Shikatani Lacroix Design (SLD), a global strategic design agency based in Toronto, Ontario, has announced that they are expanding their Digital Experience division by hiring a new Creative Director, Jason Sorbie.
Sorbie brings over 20 years of experience in broadcast, motion design, digital signage and print. Sorbie most recently led the creative direction of award-winning retail experiences for Rogers. A highly talented creative, he brought cutting-edge moments to their new retail program including the digital signage for Rogers’ new flagship store at 302 Yonge Street in Toronto.
“We are extremely excited to welcome Jason to our team,” says Jean-Pierre Lacroix, President of SLD. “His experience and creative ability will continue to elevate our digital capabilities for our clients.”
Sorbie’s extensive experience includes working with outstanding clients such as IKEA Canada, Apple, Best Buy, Holt Renfrew, Diageo, Rogers, CIBC, Unilever, Air Canada Centre (now Scotiabank Arena), BMO, Disney, L’Oreal and Johnson & Johnson to name just a few. Sorbie will assist SLD in driving the firm’s digital capabilities and award-winning level of creativity.
Shikatani Lacroix Design (SLD) is an award-winning leader in strategic design. With offices in Toronto, New York and Shanghai, SLD delivers transformational change for brands, from packaging and environmental design to graphics and digital. Through the proven Blink Factor and Think Blink processes, SLD is inspiring the future of retail experiences.
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