Total Economic Impact on QSR Drive-Thru Media

Lyle Bunn of BUNN Co. has published a commentary on the Forrester Research whitepaper titled “The Total Economic Impact™ of Samsung Outdoor Digital Menu Boards: Cost Savings And Business Benefits Enabled by Outdoor Digital Drive-Thru menu Displays In the Quick-Service Restaurant Industry.”

“Various methods are used for dynamic media investment analysis. Cost/benefit analysis, Return on Investment, Total Cost of Ownership are examples. Total Economic Impact (TEI) has been used by Forrester Research in a paper that examines the potential return on investment (ROI) quick-service restaurants (QSRs) may realize by deploying outdoor digital menu-board displays in their drive-thru locations. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of outdoor digital menu boards on their restaurant’s business outcomes. The Forrester paper is sponsored by Samsung, which like several other firms, offers dynamic media suitable for drive-thru menu and promotion boards as well as order confirmation.” – Lyle Bunn

To view this whitepaper, please visit the BUNN website.