With High Street stores struggling new digital signage technology holds the key to its survival
Retailers need to be ahead of the game as they are currently facing many challenges from online and discount retailers. Signagelive can show how digital signage has a major role to play to increase commercial results.
This article published by Installation/AV Technology discusses technology is at the heart of these improvements with digital signage being the most visible.
Jason Cremins our CEO at Signagelive contributed to the article:
“We are seeing an increasing number of retailers addressing the need to better train and retain their employees using digital signage in staff canteens and breakout areas in the store,” says Jason Cremins, founder and CEO at Signagelive. “The advance in digital signage hardware including System On Chip displays has greatly reduced the costs and complexity to deploy and manage internal communications within a store network. Interactivity can be added using the remote control supplied with SoC displays to select specific content to assist with staff on-boarding and product training, all of which can be tracked and reported on for compliance.“
“There is also a considerable amount of interest and activity from retailers looking to use business intelligence to optimise the content they are showing on their digital signage displays. Audience Measurement through Anonymous Video Analytics and Mobile Proximity can be used to profile customers and tailor content to ensure maximum impact.“
However, Cremins believes that most retailers have a long way to go before they can fully exploit and benefit from digital signage. “At present retailers are deploying digital signage without the intelligence and insights required to measure success,” he explains. “I believe the deployment of BI-driven digital signage in retail will become mandatory to prove the success and continued investment in digital signage in retail and not restrict deployments to flagship locations in major cities for high-value retailers.”
To learn more about Signagelive solutions and to discuss your digital signage requirements, please get in contact with us.