Digital journey in retail: how to win the customer

Digital journey in retail: how to win the customer

On 8th of June 2017 international conference “Digital Signage – no alternative!” was held for the 7th time. This year for the first time the conference was organized in new format as a part of the Russian Retail Week. Today business doesn’t need explanation what for it needs Digital Signage. On the conference was discussed…


Millennial consumers driving interactivity technology

Millennial consumers driving interactivity technology

Digital signage is entering a new phase of interactivity, driven largely by digital-native millennials. It is familiar to them, mostly because of their prolific use of mobile technology. “Interactivity is quick, which is good for those on the go. Not only is it familiar and intuitive, but it offers speed of information gathering. It cuts…


Keywest Technology execs: Digital signage users now more educated, purposeful

Keywest Technology execs: Digital signage users now more educated, purposeful

Matt Weiss, an account executive at Keywest Technologies, recalls the first few years he and his colleagues attended the Digital Signage Expo when the show was relatively new (the first DSE was in 2004). Attendance was anemic and enthusiasm was low. Keywest decided to take a couple of years off from the show. “It wasn’t…