InReality | Chief Strategy Officer
Laura Davis-Taylor
In Search of the In-Store Media Model
By Laura Davis-Taylor, Chief Strategy Officer, inReality I started a consulting firm 17-years ago called Retail Media Consulting, the goal of the group to help traditional retailers embrace the rich…
The 6 P’s of Safe Space Strategy
You may think you’re just selling health protocol technology but think again. What you’re providing is a critical element of an end user’s ecosystem of care—and it’s all about keeping…
Fundamentals of Planning
If you fail to plan, you plan to fail. This adage is particularly true in context to digital signage. This course helps the user better articulate the reasoning behind their…
DSF Foundations – Planning
This section of the Foundations Course is focused on the strategic basics of setting up your network for success. We cover how it can be used within different verticals, how…
Board Fast Chat: What is “Duty of Care”
DSF Board Member Laura Davis-Tayor and legal guru Gary Kibel explore the concept of “Duty of Care” Gary, your voice has been so helpful to the industry as we navigate…
Privacy and Experiences – Association Conversation about Post Pandemic Realities
As we use digital signage to ‘get back to business’, what are the most important privacy considerations regarding the use of technology and CX for health, occupancy and safety monitoring? The…
Back to Business- Guide to Planning for Safe Employee Re-Entry from D&G LLP
Davis & Gilbert LLP has published a Back to Business guide called Planning for Safe Employee Re-Entry. Gary Kibel, an attorney with Davis & Gilbert, sent us this document to…
Courses by this Author
In Search of the In-Store Media Model
By Laura Davis-Taylor, Chief Strategy Officer, inReality I started a consulting firm 17-years ago called Retail Media Consulting, the goal of the group to help traditional retailers embrace the rich…
The 6 P’s of Safe Space Strategy
You may think you’re just selling health protocol technology but think again. What you’re providing is a critical element of an end user’s ecosystem of care—and it’s all about keeping…
Fundamentals of Planning
If you fail to plan, you plan to fail. This adage is particularly true in context to digital signage. This course helps the user better articulate the reasoning behind their…
DSF Foundations – Planning
This section of the Foundations Course is focused on the strategic basics of setting up your network for success. We cover how it can be used within different verticals, how…
Board Fast Chat: What is “Duty of Care”
DSF Board Member Laura Davis-Tayor and legal guru Gary Kibel explore the concept of “Duty of Care” Gary, your voice has been so helpful to the industry as we navigate…
Privacy and Experiences – Association Conversation about Post Pandemic Realities
As we use digital signage to ‘get back to business’, what are the most important privacy considerations regarding the use of technology and CX for health, occupancy and safety monitoring? The…
Back to Business- Guide to Planning for Safe Employee Re-Entry from D&G LLP
Davis & Gilbert LLP has published a Back to Business guide called Planning for Safe Employee Re-Entry. Gary Kibel, an attorney with Davis & Gilbert, sent us this document to…
“LDT” has been focused on creating meaningful retail experiences that bridge home, life and store for over 25 years. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX, behavioral analytics and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique and compelling ways, human-focused but backed by proven business results. With this philosophy, she has worked with brands such as AT&T, Toyota, Walmart, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Office Depot, Foot Locker, 7-Eleven, EJ Gallo and Unilever.