Professor Brawn's Insights



About Alan

Digital Signage the Journey to InfoComm

By Alan Brawn | June 17, 2022

Suffice it to say, at one time the AV and digital signage communities were at separate ends of the spectrum. While using some of the same technologies, their “agendas” were…

Understanding the Dynamics of the Experience

By Alan Brawn | April 13, 2022

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C We find ourselves in a world of acronyms and buzz words. I don’t know about you, but acronyms can…

AV and Digital Signage-Not Either Or

By Alan Brawn | March 17, 2022

AV is technology driving the experience whereas digital signage is the experience driving the technology. How are industry events supporting this notion?

Jobs Everywhere, and the Importance of Micro Credentials

By Alan Brawn | February 2, 2022

By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C Mostly triggered by the pandemic, but in truth beginning even before 2020, it is safe to say that this…

How to Create an RFP- Part 1

By Alan Brawn | January 6, 2020

Course Name: How to Create and RFP- Part 1 Course Author: Alan Brawn, Brawn Consulting Tracks: Digital Signage 101 Course Description:  This course is part 1 of 2. Together, the two courses…

Alan Brawn ( CTS, DSCE, DSDE, DSNE, DCME, DSSP,ISF-C), affectionately known as Professor Brawn, is a veteran of digital signage, audio visual, and stage production.  Alan is principal of Brawn Consulting, an audio-visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.

Brawn was awarded the InfoComm Volunteer of the Year Award in 2011 and he is the past Chairman of the Digital Signage Federation and the Pro AV Hall of Fame recognition from rAVe in 2004. Alan Brawn received the Fred Dixon Lifetime Achievement in AV Education from InfoComm in 2015. Alan is also the co-developer of the Digital Signage Experts Group (DSEG) certification program and numerous certification classes. In 2018 the DSF named its Educator of the Year Award after Alan.


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