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The “Shoe” Needs to Fit
Thoughts on the importance on finding the right job and employee By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Sitting in my office the other day perusing…
The Importance of Value Props for the End-user
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Before the anti- marketing folks throw out value propositions as something just taught at the hallowed halls of institutions…
Does it “Fit”?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Credit for this month’s topic goes to Michelle Montazeri, Director of Digital Signage at Legrand, and a DSF board…
To Be or Not to Be… That is the AV Question
New article on the AVIXA website by Alan Brawn, about existential threats the Pro AV industry is facing. Read the article here Think outside of our industry for a minute…
What is AI in Marketing, and What It Can (and Can’t) Do
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CThere is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our…
Mergers and Acquisitions ‘R Us…Maybe!
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CZ As our regular readers know, my goal each month is to demystify that which may be confusing, provide additional…
The CMS Decision Process – What’s Right for You?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C As we all know, a digital signage network is made up of a combination of hardware and software technologies.…
The Opportunity For Digital Signage in Another Sales Channel
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Suffice it to say we all seek opportunities… especially in sales and in the case of the DSF the…
Omni-channel has Changed the Digital Signage Experience
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C The common denominator of AV and digital signage is that both are predicated and focused on creating an experience.…
Digital Signage – The Next “Job” or Team Member
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Each month, as I select topics of interest to the digital signage community, I reach out to friends and…
How to Create an RFP- Part 1
Course Name: How to Create and RFP- Part 1 Course Author: Alan Brawn, Brawn Consulting Tracks: Digital Signage 101 Course Description: This course is part 1 of 2. Together, the two courses…
Alan Brawn ( CTS, DSCE, DSDE, DSNE, DCME, DSSP,ISF-C), affectionately known as Professor Brawn, is a veteran of digital signage, audio visual, and stage production. Alan is principal of Brawn Consulting, an audio-visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.
Brawn was awarded the InfoComm Volunteer of the Year Award in 2011 and he is the past Chairman of the Digital Signage Federation and the Pro AV Hall of Fame recognition from rAVe in 2004. Alan Brawn received the Fred Dixon Lifetime Achievement in AV Education from InfoComm in 2015. Alan is also the co-developer of the Digital Signage Experts Group (DSEG) certification program and numerous certification classes. In 2018 the DSF named its Educator of the Year Award after Alan.