Originally posted on 31 Jan 2012
Objective of Project:
To transform static backlit menu board and promotional posters to a dynamic 1X4 video wall appearance with full motion video interlaced with the menu items and pricing. In addition, provide a promotional point of purchase element with social networking elements like Twitter or Facebook.
Project Outcome:
The results of the objective were met with rave reviews from the mall management as well as peer retailers. The director of marketing noted a 22% increase in their bulk cookie sales after 12 days of the install going live. Our solution was reproduced and LPS supported the install of the solution in Dubai. This is currently being used as the digital signage solution model for all future change overs and new store openings for Nestle Tollhouse Cafe. **Note** Although the objectives were met and the solution is successful, points of conflict and contention did arise due the lack of a clear plan after the install and technical knowledge to maintain the equipment and content internally.The results of the objective were met with rave reviews from the mall management as well as peer retailers. The director of marketing noted a 22% increase in their bulk cookie sales after 12 days of the install going live. Our solution was reproduced and LPS supported the install of the solution in Dubai. This is currently being used as the digital signage solution model for all future change overs and new store openings for Nestle Tollhouse Cafe. **Note** Although the objectives were met and the solution is successful, points of conflict and contention did arise due the lack of a clear plan after the install and technical knowledge to maintain the equipment and content internally.
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