GLOBAL DIGITAL OUT-OF-HOME COUNCIL

Mike Cooper is President of Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sony Pictures, Amazon, JetBlue, Coca-Cola, Netflix, Sky and Tiffany.

Susan Danaher took the helm as EVP/CRO at Adspace Networks in April of 2013. She brought to Adspace a unique industry perspective from her time as the DPAA President/CEO. Danaher has a blend of agency experience (in research, planning and buying), an understanding of how to grow a medium from her work in cable television during its formative years, as well as experience at a VC-backed, entrepreneurial digital out-of-home company (Reactrix). She has put all of these skills to work in leading Adspace Networks’ sales team, and driving incremental revenue in 2013.

Before joining Adspace Networks, Danaher led the DPAA as its president and CEO, sat on its board in 2007 and 2008, when the organization was known as OVAB. At the time, she was president of Reactrix Systems, Inc. Reactrix provided interactive media experiences, based on projection technology, in shopping malls and theater lobbies. At Reactrix, Danaher developed new distribution channels and sold the medium to numerous Fortune 500 advertisers.

Danaher joined Reactrix from MTV Networks, where she spent 13 years (1993-2006) in a variety of ad sales roles. As executive vice president/general sales manager from 2001-06, she oversaw sales for Nickelodeon, Nick on CBS, Nick@Nite, Noggin, TV Land and Spike TV, as well as for various MTV Networks web properties, Nick Recreations and Tours, Nickelodeon Hotel and the Nickelodeon and Nick Jr. Family magazines.

Kym Frank, a well-respected veteran of the media research industry, was elected TAB President at the 2015 OAAA/TAB Conference. In the September 2016, Frank led the organization through a full re-brand under the new name, Geopath. Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation. Frank has 20 years of media research experience, deriving insights from quantitative and qualitative custom research, syndicated resources and big data. Frank’s agency and business consulting background provide her a thorough understanding of how advertising can drive business results. Her recent work leading the Client Solutions team at Symphony Advanced Media included ground-breaking media measurement, advertising effectiveness research and ROI analysis across channels, including mobile, digital, television, radio and GPS technology. Previously, she held leadership research positions at ZenithOptimedia, FTI Consulting, and CBS Television Distribution. Frank is excited about the opportunities available to the out of home industry through the use of big data and looks forward to “powering a smarter OOH marketplace” at Geopath.

Matthew Hurwitz is a marketing change agent in the entertainment industry. His integrated international strategies are exemplified by the marketing campaigns behind such blockbusters as: Resident Evil: The Final Chapter, T2 Trainspotting, Star Trek Beyond, Teenage Mutant Ninja Turtles: Out of the Shadows, The Big Short, 10 Cloverfield Lane, Mission: Impossible Rogue Nation, Transformers: Age of Extinction, Captain America: The First Avenger, Iron Man 2, Justin Bieber: Never Say Never and the Paranormal Activity franchise.

With the right combination of agency and client side experience, Matthew brings his well-rounded insights and creative savvy to the table. Entrepreneurial in spirit, passionate at heart and truly business minded, Matthew leads in pitching new business/campaigns and producing the 360-degree marketing and advertising efforts behind them.

As CEO Kinetic North America, David Krupp is responsible for 3 offices, 110 staff and over 200 clients. Krupp is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, Krupp and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients’ media mix.

Krupp launched Kinetics’ Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.

Krupp and his team have received multiple awards, including a Cannes Lion, four Effie awards, IAB MIXX Gold and Silver, Adweek Media Plan of the Year, Media Plan of the Year honors by OAAA, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition, Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. Krupp serves on various industry committees and boards including OAAA, Geopath, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.

A twenty-year veteran Krupp began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA. Krupp graduated the University of Wisconsin – Madison and lives in River Forest, IL with his wife and son.

Jeffrey Martin has an extensive background in technology dating back to the mid 1980’s working at Digital Equipment Corporation. He was a part of the original team that launched DEC Mail internationally. In 1999, he entered the Digital out of Home/Digital Signage Industry space working for Gerber Scientific as a consultant on the SignStorey Project. In 2001 SignStorey Inc. was launched and Mr. Martin, as one of the co-founders, joined the Executive Team as SVP of Operations and Technology. When CBS acquired SignStorey in 2007, Mr. Martin stayed on as Senior VP of Operations managing the Technical Support, Project Management and Field Service Groups. In 2011, Mr. Martin founded Right Solutions Inc. with a core group of employees that currently manage more than 7000 digital displays across all 50 states.

Michael is Co-Founder and CEO of Vistar Media, one of the leading global programmatic media buying platforms. Before co-founding Vistar, Michael was the Co-Founder of Invite Media, the first demand side platform for online display advertising. Invite was purchased by Google in 2010. Michael has a BSE in Materials Science Engineering from the University of Pennsylvania.

Brad Ruffkess is a high-energy marketing leader with a proven ability to build brands and businesses. He’s a results-oriented, analytical thinker who brings vision, strategy, and execution expertise to drive growth. Brad currently leads Coca-Cola’s Marketing Futures Team, breeding transformative marketing capabilities that will help accelerate the growth of the business. Brad also founded The Coca-Cola Media Company, which is making The Coca-Cola Company’s marketing assets readily available to help our partners meet their business objectives. Brad was previously a Global Connections Strategist helping The Coca-Cola Company’s various brands and markets around the world deliver Liquid and Linked connections strategies that have social at the heart. Prior to joining The Coca-Cola Company, Brad was the Director of Digital Strategy at Merge Agency, A North Highland Company.

In addition to developing in-store experience platforms and mobile marketing initiatives, Sheldon Silverman
has spent the last 33 years as an advocate of integrated marketing strategies that combine brand awareness with actionable platforms. He has not only founded and led successful marketing firms and agencies, but also helped launch technology companies that extended the channels with which consumers and brands communicate. Sheldon has worked with companies such as Discover, SallieMae,
QVC, JiffyLube, Sears, ShopNBC, Citi, Guthy Renker, Farmers Insurance, T-Mobile, Eddie Bauer and others to enhance brand equity while creating integrated marketing campaigns.

Some of the platforms and campaigns that Sheldon has developed have won numerous awards including the Global SpeechTek Award for Best Voice Application, CADM Tempo 1st Place Creative, CADM Tempo 1st Place Marketing and others. Over the past 21 years, Sheldon has worked closely with the venture, PE & investment communities to both raise capital and develop new start-ups.

Sheldon is the Founder & Chairman of ad agency Liquid Marketing and the Founder and CEO of SmartBomb Media Group, the largest multicultural DOOH Network in North America. Sheldon was on the Inaugural Leadership Committee for the UN Media for Social Impact Summit as well as advising the White House on Multicultural Outreach during the Obama Presidency. Sheldon is on the Board of Trustees of the Automotive Aftermarket Foundation & the Board of Directors for the Digital Signage Federation. Sheldon is a frequent speaker at industry conferences such as Screen Media Europe, the DSA Symposium, DSE and the FISCA Conference as well as author of numerous articles on marketing, branding and Digital-Out-Of-Home and Place Based Media. As part of his work with the DSF, Sheldon Silverman created the DSF Global DOOH Council, launched in 2017 at the DSE Conference, and recruited its council members. The aim of the council is to foster educating brands and agencies on the power of DOOH, create standards for the industry and drive the adoption of integrated API’s that will allow media agencies and brands simplify the process of buying DOOH and its integration into the other communication touchpoints that’s brands utilize.

Stoller has been with the IPG media network for five years, serving as managing partner of its Media Lab, helping it develop from a Los Angeles-based research unit into a crucial part of the larger network while also leading the holding company’s investments in such third-party platforms as Kiip, Samba, Placed and AdStruc that now play a significant role in its operations. The promotion gives Stoller greater influence to drive such progress on a global level for IPG agencies. According to the network, he will aim to identify new and emerging technologies and integrate them into the suite of services already offered to clients by IPG’s media shops.

Prior to joining IPG Media Lab in 2011, Stoller spent two years as executive vp of digital strategy at BBDO New York and nearly three years as executive director of emerging platforms at Omnicom’s Organic. Earlier in his career, he co-founded the branding agency Surge Interactive, which was acquired by IPG in 2001.