Seattle Children’s Clinic Uses LED Video to Improve Patient, Guest Experience

SEATTLE, WA—The Odessa Brown Children’s Clinic (OBCC), part of the Seattle Children’s health care network, recently added three interior LED video walls to enhance the clinic’s atmosphere and promote the hospital’s mission. The displays, which were manufactured by SNA Displays, currently feature a variety of soothing nature content.

Located in a diverse, low-income neighborhood of Seattle’s Rainer Valley, the OBCC is a donor-funded clinic whose mission is to provide wholistic health care to underserved families at low or no cost. It was named after health care activist Odessa Brown, who fought to bring quality, wholistic healthcare to children in the city’s Central District.

“Our goal is to plant the seeds of hope for children who have learned to associate hospitals with pain,” said Ryan Elwell, IT manager for Seattle Children’s. “By beautifying the space with LED-based artwork, we can make visitors feel more at home and provide meaningful content that makes people stop and pay attention. We’ve seen a positive reaction from staff and visitors. Folks love the screens.”

Since the displays were installed, the clinic has been showing calming biophilic content created by digital art and brand specialist cFire, but Elwell said the hospital will soon be utilizing the screens for more.

“We’re also working with SNA Displays’ Client Service Group to expand beyond nature scenes with content that will continue to set us apart from other clinics, get people excited about the hospital’s mission, pull in more donors, and share important stories,” said Elwell. “We also want to communicate health information in a more fun and memorable way.”

Elwell anticipates using the screens to boost messaging about an upcoming celebrity fundraiser, increase continuity between the web and the real world, and share videos from the cooking classes the OBCC hosts in its commercial kitchen to teach families how to make healthier meals. 

The largest of the three screens is a lobby video wall and the other two are spread throughout the facility. The lobby display is a BOLD™ Interior LED display with a 2.5 mm pixel pitch that can be seen through the 30-foot glass building façade from Martin Luther King, Jr. Way and by riders on Seattle’s light rail system. The display is 8’10” tall and 11’10” wide with a resolution of 1,080 x 1,440 pixels.

The other two screens are BRILLIANT™ Interior LED displays that feature 1.8 mm pixel spacing. The pair of vertically oriented displays are 6’8″ x 3’11″and have a resolution of 1,080 by 640 pixels. One is located in the waiting room of the facility’s dental hygiene center and the other is in the behavioral health and rehabilitation clinic.

A/V integrator and SNA Displays channel partner Electrosonic provided installation services for the LED screens.

Visit SNA Displays’ portfolio page for Seattle Children’s for more information.

About SNA Displays

SNA Displays brings creative visions to life by building high-end digital displays as vivid and dynamic as the imagination. SNA Displays employs a team of SNAPros™—engineers, skilled project managers, systems experts, installation managers, and support staff—whose mission is total project satisfaction.

SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover how Dreams Live Digitally® at

About Client Service Group

SNA Displays’ Client Service Group (CSG) is built to complement the technical teams of its customers by offering intelligent display-monitoring tools, technology expertise and skillsets, and other specialized services. CSG also offers assistance in working with media brokers, owners, operations, and hardware providers. For more information, visit

About Electrosonic

Electrosonic is an international audiovisual and technology services company that designs, builds, and supports innovative technology solutions that create lasting experiences where people live, work, and play. Founded in 1964, Electrosonic has been recognized for its superior and unsurpassed Technology Master Planning™ and System Integration services. With unique global capability, we deliver highly complex world-class projects across many sectors, including financial services, professional business, entertainment – theme parks, museums and visitor centers, gaming and hospitality, technology and media, energy, and utilities. Electrosonic provides a comprehensive scope of technical and professional services with expertise in ICT and Network Infrastructure, Security, Surveillance and Access Control, Audio, Video and Control Systems, and Acoustics. Electrosonic is where imagination comes to life™. Learn more at


cFire is an experiential content company that provides high-quality technically robust immersive art and brand experiences for resorts, retail, hospitality, transportation hubs, cities, and corporate locations. Learn more at